DIRECTION 03 — CUT GLASS BOLD & EDGY / STARTUPS
PRISM/

CRAFT FOR THE UNREASONABLE ONES


NAME CONCEPTS

PRISM/
REFRACT
AXIAL
OBLIQUE

COLOUR SYSTEM

Violet #7B6EF6
Lavender #B8A4FF
Cyan #7BFFF0
Abyss #0E1117
Slate #1A1E2A

Gradients

Prism Refract
Deep Violet
Aurora
Abyss Depth

TYPOGRAPHY

Display — Syne

Syne
Display

700 weight — headings, hero, wordmarks

Body — Instrument Sans

Instrument Sans for body — geometric yet warm

400 / 500 — paragraphs, labels, UI copy

Type Scale

Display Cut Glass
H1 Precision Built
H2 For Founders
H3 Who Move Fast
Body Craft for the unreasonable ones who ship before others ideate.
Caption // craft for founders who mean it

PERSONALITY

Precision-engineered. This brand feels like it was cut by a jeweller, not assembled by a committee. Appeals to technical founders who want a partner that moves at their speed and thinks at their level.

Sharp
Technical
Uncompromising
Fast

PROOF POINTS

47 startups launched
8x avg. growth rate

UI COMPONENTS

Buttons

Tags & Labels

STARTUP GROWTH DIRECTION 03 // v2.0

Cards

SERVICE

Brand Identity

From naming to full visual system — built for founders who want an edge, not a template.

Explore →

SERVICE

Product Design

Interfaces precision-cut to convert. We design for speed, clarity, and the user who means business.

Explore →

SERVICE

Launch Sprint

48-hour runway from brief to first delivery. No committees. No overhead. Just execution.

Explore →

Form Elements

Navigation Bar

ICON / MOTION LANGUAGE

Cut Geometry
Slash Mark
Refract Line
Axial Grid

HERO PREVIEW

47 startups launched

Craft for the
unreasonable
ones.

We build brands and products for technical founders who move before others hesitate. Precision-engineered. Always sharp.

// craft for founders who mean it